Living by Gandhi, Learning by Google.


Francois Botha is a brand & strategy consultant based in Copenhagen, Denmark – originally from Cape Town, South Africa. Even though he works as a generalist, his focus areas include brand management and strategy for family offices and a secondary focus in the luxury travel space. His work includes brand strategy, innovation strategy, communication, and digitalisation. He is also a contributor for Forbes on this topic.

Through his career, Francois founded and incubated several startups. Currently, he heads the consultancy Simple from their Copenhagen studio. Simple helps multi-generational family businesses to create “simple solutions for the complex times we live in”.


Get in touch.

DK: +45 25 64 04 38

ZA: +27 83 368 5991


Latest guides

As Rumi said, “Travel let’s love and light back into your life.” – Here are Francois’ insider guides to some of his favourite cities.



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