Living by Gandhi, Learning by Google.


Francois Botha is a brand & strategy consultant based in Copenhagen, Denmark – originally from Cape Town, South Africa. Even though he works as a generalist, his focus areas include brand management and strategy for family offices and a secondary focus in the luxury travel space. His work includes brand strategy, innovation strategy, communication, and digitalisation. He is also a contributor for Forbes on this topic.

Through his career, Francois founded and incubated several startups. Currently, he heads Simple from their Copenhagen studio. Simple services family offices and helps new investors start their journey with “simple solutions for complex times”.


Get in touch.

DK: +45 25 64 04 38

ZA: +27 83 368 5991


Latest guides

As Rumi said, “Travel brings power and love back into your life.” – Here are Francois’ insider guides to some of his favourite cities.



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